How to develop printing enterprises under the hott

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How to develop printing enterprises under the financial crisis

the financial crisis makes printing enterprises feel more important to practice their internal skills in enterprise management, and the reform of publishing houses will also intensify the competition among printing enterprises. It is gratifying that many printing enterprises are improving their management level through various ways and taking the road of fair competition. The author is willing to be humble and give his own opinion. The material and design of the inner surface of the fixture should enable the sample to be shared with colleagues when it reaches the maximum load. Please don't hesitate to comment

I. understanding of management

1. Management is an indispensable sub senior activity for printing enterprises

as an independent subject in the market economy, a single printing enterprise, like a person, is carrying out all kinds of visible and invisible activities all the time. On the surface, we can see that the business personnel of the enterprise are looking for work, picking up work, and checking out, the personnel of the supply department are feeding paper, feeding materials, and issuing materials, the workers in each workshop are carrying out graphic processing, plate making, printing, and post press production, and the personnel of the equipment department are carrying out the purchase and maintenance of machines, etc. These daily visible activity processes can be classified as marketing, supply and production, or sales, supply and production for short. These activities require a certain amount of human, monetary and material resources, which are called human, financial and material resources for short. Looking at the second level, we can see or understand that the above activities are carried out according to a certain plan, and employees are formulating, directing and implementing various plans, which is management. We can also see or understand that the above activities are carried out according to certain norms, which is the system on which management is based. So what can't we see? It is what employees think, the concept on which various systems are formulated, and the value orientation of enterprise leaders. These are the corporate culture of an enterprise that we often talk about now

according to the above, we can describe the activity chain and level of the enterprise as: using the enterprise culture and the system formed by its solidification and Externalization to manage and use human, financial, material and other resources, carry out marketing, supply, production activities, and achieve the enterprise goals

in this chain, management is an indispensable intermediate link connecting corporate culture, systems and daily public property sales activities, and it is the activity of the second level. If corporate culture is called high-level activities, management is the secondary high-level activities of enterprises. It can be said that without management, there will be no enterprise operation

2. Management is also productivity

under certain conditions, the level of management determines the quality of enterprise operation

printing is an industry with low threshold. It is not difficult for investors to obtain high-quality printing human and material resources and keep up with the industry in terms of hardware. Printing enterprises compete in four aspects: printing cycle, product quality and price, and service; The difficulty is how to excel in the competition in the above four aspects. To solve these difficulties, we must rely on management. It can be said that when the enterprise resources are equal, management plays a decisive role in the competition

3. The practice of management is constantly developing, the theory of management is constantly emerging, and the tools of management are constantly increasing

we should have a dialectical understanding of the applicable stages, objects and mutual cooperation of various management

4. Limitations of management role

management is indispensable, but management is by no means omnipotent. The role of management is not unlimited. Management must cooperate with other activities in order to play its greater effectiveness. For example, reform depends on management refinement and support; Management may encounter bottlenecks at a certain stage, which requires reform to open the way

5. Ways to improve the management of printing enterprises

(1) leaders of printing enterprises should broaden their horizons and continue to pay attention to high-end and cutting-edge management concepts, tools and practices from books, newspapers and other media and various exhibitions and other activities

(2) actively and widely learn from the experience and lessons of others (social resources) practice, and climb up from others' existing steps, rather than the first step

(3) the above theory and practice should be combined with the actual situation of the enterprise and used for oneself. Analyze their own contradictions. "Start sampling and testing from each booth at 6:30 every day, and find out what is missing and what is needed. Diagnose the disease accurately first, and then you can prescribe the right medicine.

II. Introduction to the management of printing enterprises

1. Principles for the construction of printing enterprises

(1) clarify the objectives and functions of the organization. The objectives and functions of printing enterprises are to produce qualified printing materials according to the design of customers and provide relevant services.

(2) Divide the enterprise functions reasonably. For example, printing enterprises divide prepress, output printing plate, printing, post printing and so on according to the sequence of processing procedures, and reduce the production cost to function by establishing joint ventures or production bases in China. According to the management elements, the company has signed strategic cooperation agreements with some domestic new energy vehicle enterprises, including human resources, finance, production, marketing, materials, equipment, logistics and other functions

(3) set up the subordinate institutions of the enterprise to undertake the divided functions. All functions should be undertaken by institutions, and the functions between institutions should be closely connected without gaps or overlaps

(4) set up posts in subordinate organizations to undertake the function of dividing points of the organization. The load of each post is appropriate. We can solve the two contradictions of insufficient load of permanent posts and insufficient posts in case of temporary needs by means of concurrent posts and rational use of social resources (outsourcing)

(5) the organizational structure should be adjusted with the changes of enterprise functions, and cannot remain unchanged. If the prepress function is transferred to the publishing unit, the printing enterprise may abolish the prepress Department of the enterprise. For another example, with the advent of the reform of publishing houses, printing enterprises affiliated to publishing houses need to strengthen the construction of their business institutions as soon as possible

2. Operation mode of printing enterprises

printing enterprises should choose different organization and operation modes according to their own scale, development stage, products and other specific conditions. Such as

(1) functional type. That is, the senior management directly leads each management functional organization of the enterprise, and each management functional organization manages each production organization within the scope of their respective responsibilities

(2) linear. That is, the senior management directly leads the production institutions of the enterprise; The management functional organizations are the staff departments

(3) business division or profit center type

that is, the printing enterprise is divided into several secondary organizations with independent accounting including management and production functions, which are only responsible for the enterprise at the profit level

there are also super division type, hybrid type, etc

we should also boldly break through the existing models and constantly create new models according to the needs and experience of practice, which is the core competitiveness and Evergreen Road of printing enterprises

3. People oriented

human resource management is the basis of various management of printing enterprises. The core of human resource management is people-oriented

(1) the ultimate goal of social development is the all-round development of people, and enterprises are the undertakers of this goal and

(2) workers are the first precious resources of enterprises, the first driving force for the development of enterprises, and the decisive factor for the rise and fall of enterprises

(3) the relationship between workers is a team relationship of mutual respect, equality and cooperation

(4) the task of human resource management is to identify and hire people with post qualifications or potential; The second is to stimulate and cultivate people's enthusiasm and creativity, so that they can surpass their tasks; The last is to give employees personalized salary and career and even life design, so that employees and the enterprise society can develop and progress together

4. The construction of enterprise culture is the long-term basic task of enterprise management

the concept of leaders and employees is the first and the spiritual force to guide their actions. Everything is accessible, and the spirit becomes material. We can identify and hire people with similar aspirations, and train and cultivate common values. However, the necessary differences and complementarities in specific management technologies are indeed a sign of the vitality and success of enterprises

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